When I first started my blog all I heard about was finding your niche and identifying your target audience. You had to know who you were speaking to and who you were serving. I really had no idea who that was. I knew I loved fashion and makeup and everything associated with those things. I knew I was a woman of a certain age and I could no longer relate to younger women who were showing more than I cared to show anymore. I settled on blogging for women who were my age and enjoyed the things I loved and who wanted to see what I saw. But eventually that wasn’t enough for me anymore. Fashion is awesome and where would I be without concealer but I wanted to cover topics that were relevant to me and possibly to other women who looked like me.
I wanted to represent for the ladies that are in that weird place in life (at least it was weird for me) where you are getting older but you are not old! You still have so much life to live and share but you can now do it with more confidence because life experiences have taught you valuable lessons. I was stuck on how to describe this woman when my good friend Sheena (who I actually met through Instagram follow her @she_is_fab) told me you are not getting old you are just becoming seasoned. Thank you Sheena because I took this word and as you know I ran with it! I think it is the perfect word to describe where I am in life as well as other ladies in my audience. What does it mean to be a seasoned woman? My definition is a woman who has not just survived but conquered all those things that life tends to throw at us like hurt, pain and loss. Even though those experiences (which we tend to collect as we age) can be hard those experiances are necessary and help to sprinkle us with wisdom, perseverance, strength and that certain je ne sais quoi! Shoot that description right there makes me proud to be a seasoned woman! I mean who really wants to be bland anyway?
I decided at the request of my fellow seasoned sisters to create merchandise geared for us. My first venture into this scary new world is a graphic tee. I love T-shirts like the next person but I am careful about what I broadcast across my chest. For instance, I love trap music just like the next mother of teenagers, but I don’t want a T-shirt that says TRAP QUEEN. I wanted a T-shirt that was fun but at the same time expressed my pride in being a Seasoned Woman. I designed two shirts so far that I felt expressed and I hope you like them. Of course, these are samples and the final edit will be a little different (and better quality, I am figuring all this out as I go!) but I am uber proud of what I have came up with. So be on the lookout in the future for these and more! (Hint: sign up for email so you can get updates on the launch, pre sale information and discount codes. Do it now!)
Are you a seasoned woman? Does the definition describe you? Also what do you think of the shirts, would you buy and wear one? Let me know in the comments!